abra ˚ cad ˚ abra

Good design is the closest thing to magic – it looks easy, and it’s seemingly created out of thin air.

I’m a UX/Ui Designer (if you’re based in So-Cal), or a Product Designer (if you’re based in the Bay Area) with a visual design/brand emphasis. My goal is to make the complex just a bit more simple, while still retaining a brand’s identity, and balancing business needs to help build, as well as package user-centric experiences.