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  <url>
    <loc>http://www.biancafuchs.com/about-2</loc>
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  <url>
    <loc>http://www.biancafuchs.com/travelcoup</loc>
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    <lastmod>2017-05-11</lastmod>
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      <image:title>Travelcoup</image:title>
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  <url>
    <loc>http://www.biancafuchs.com/creative-services</loc>
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    <lastmod>2017-05-11</lastmod>
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  <url>
    <loc>http://www.biancafuchs.com/wrp-reel</loc>
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    <lastmod>2017-05-11</lastmod>
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  <url>
    <loc>http://www.biancafuchs.com/kfa-overview</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2026-06-18</lastmod>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/53c0582be4b0c28148022942/1593665312058-A6DIEYMXJDWU769BJ8V8/Desktop+Copy+5.jpg</image:loc>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/53c0582be4b0c28148022942/1593665312058-A6DIEYMXJDWU769BJ8V8/Desktop+Copy+5.jpg</image:loc>
      <image:title>KFA-Overview</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/53c0582be4b0c28148022942/1593649208951-WPT8EQ2XRLJNCDW8JQCI/Artboard+1+copy+6-100.jpg</image:loc>
      <image:title>KFA-Overview - Career Cycles</image:title>
      <image:caption>Defining the stages of a career cycle in its most simplest form.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/53c0582be4b0c28148022942/1593649267153-50JLY39QYN6JFRFK1V8F/brand+handbook-web28.jpg</image:loc>
      <image:title>KFA-Overview - Brand book | Approach</image:title>
      <image:caption>I explored establishing brand guidelines around a brand refresh. A view from how we tried to position ourselves by defining Korn Ferry’s approach.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/53c0582be4b0c28148022942/1593649277229-1UA6FPACAD3C2D48AS54/brand+handbook-web211.jpg</image:loc>
      <image:title>KFA-Overview - Brand book | Persona</image:title>
      <image:caption>In order to build the right experience, we explored a KFA persona.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/53c0582be4b0c28148022942/1593649286323-B8KHEORETIGN6DP6WFYR/brand+handbook-web213.jpg</image:loc>
      <image:title>KFA-Overview - Brand book | Brand refresh</image:title>
      <image:caption>Part of this brand exercise was to illustrate leveraging legacy details while adding a younger, fresher feel.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/53c0582be4b0c28148022942/1593649302962-12052WL2OZZM1IX4AI4O/brand+handbook-web216.jpg</image:loc>
      <image:title>KFA-Overview - Brand book | Co-Branding</image:title>
      <image:caption>A big part of Korn Ferry Advance’s business is partnership based. Creating a brand that allowed for flexibility and scalability was important to me.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/53c0582be4b0c28148022942/1593746045887-VY5N9GXPXRVMYAUYTKDL/brand+handbook-web219.jpg</image:loc>
      <image:title>KFA-Overview - Brand book | Color</image:title>
      <image:caption>Part of the challenge was to adhere to existing brand guidelines and not stray too far from our corporate legacy. This example shows how I created a lighter gradient for this brand exploration.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/53c0582be4b0c28148022942/1593649323825-2WLW56BNT9KQ1P4B2QWJ/brand+handbook-web220.jpg</image:loc>
      <image:title>KFA-Overview - Brand book | Accessibility</image:title>
      <image:caption>Good user experience should take accessibility into account. Our current color guidelines were not accessible or established – this screen displays an exploration under certain color blind states.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/53c0582be4b0c28148022942/1593649338984-CXLIGXH2RPW7RLN16SB0/brand+handbook-web222.jpg</image:loc>
      <image:title>KFA-Overview - Brand book | Photography</image:title>
      <image:caption>Being a visual designer with a brand background, it is very important for marketing and content to give off the same brand vibes not just with messaging but visually.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/53c0582be4b0c28148022942/1593649346683-3F1YZLWMYMP7M8M9CL3F/brand+handbook-web224.jpg</image:loc>
      <image:title>KFA-Overview - Brand book | Holistic View</image:title>
      <image:caption>I enjoy taking a step back and applying brand not just to product but all touchpoints of the brand experience. This is a product example package for a business student.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/53c0582be4b0c28148022942/1593649425978-2AVQIKV3BUY8Z769M8QE/180601-CLIENT-01.jpg</image:loc>
      <image:title>KFA-Overview - KFA | Tiles</image:title>
      <image:caption>An initial product experience exploration. I tried to create a flexible, dynamic, and modular system allowing for features to be reorganized by priority and development need.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/53c0582be4b0c28148022942/1593649436457-VFNQ9M9FVIRMXS4OFANQ/180601-CLIENT-02.jpg</image:loc>
      <image:title>KFA-Overview - KFA | Tiles Mobile</image:title>
      <image:caption>Being that our target persona is a tech-savvy mobile phone user, I needed to explore how flexible my tile design could be when responsive.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/53c0582be4b0c28148022942/1593651224469-J5BT1EYBDUV74V1WT6SU/Vocationeering.jpg</image:loc>
      <image:title>KFA-Overview - Marketing</image:title>
      <image:caption>I enjoy developing brand, and brand presence by leveraging copy and imagery alike.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/53c0582be4b0c28148022942/1593651222252-I5NL23IE5P30NDXCUAM0/Vocationeers-wanted.jpg</image:loc>
      <image:title>KFA-Overview - Marketing</image:title>
      <image:caption>A lighter visual exploration eluding to the type of user we’re hoping to target.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/53c0582be4b0c28148022942/1593746005993-Q01X7P4TG2R52B8ALTPC/180812-conceptkfa2.jpg</image:loc>
      <image:title>KFA-Overview - Visual Brand Collection</image:title>
      <image:caption>A compilation of features, emails, brand assets, colors, and screens exploring the light blue to mint rebrand concept.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/53c0582be4b0c28148022942/1593746565765-71MD8NQCBZQHNUN15TAJ/180808-quotes-ads5.jpg</image:loc>
      <image:title>KFA-Overview - Social Media</image:title>
      <image:caption>I believe a brand story should be cohesive throughout the product and messaging. Copy, video, audio, imagery, should all align to brand mission and vision.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/53c0582be4b0c28148022942/1593746019490-TLD72HD3DU8LJANH1PXF/180808-quotes-ads10.jpg</image:loc>
      <image:title>KFA-Overview - Social Ad 2</image:title>
      <image:caption />
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/53c0582be4b0c28148022942/1593746274350-XFK5C6N09H8WQPOTVQFM/KFA1.5+web.png</image:loc>
      <image:title>KFA-Overview - Prelogin Concept 1</image:title>
      <image:caption>A redesign concept of the prelogin homepage to slowly migrate new brand to the user.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/53c0582be4b0c28148022942/1593746256690-WBI1HP1FWGHQ14MPLQ5F/KFA3.0+web.png</image:loc>
      <image:title>KFA-Overview - Prelogin Concept 2</image:title>
      <image:caption>The second phase of changing Ui/UX</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/53c0582be4b0c28148022942/1593746258884-ZPED6F6TGUPTL29BPPEU/KFA3.0+web+Copy+2.jpg</image:loc>
      <image:title>KFA-Overview - Prelogin Concept 3</image:title>
      <image:caption>A redesign concept of the prelogin homepage to match the post buy page concept.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/53c0582be4b0c28148022942/1593746415700-F0UQPL950PUA1C3JLKTY/Home-Social-TrackB.png</image:loc>
      <image:title>KFA-Overview - Post buy Homepage</image:title>
      <image:caption>A dynamic, modular dashboard that grows with the user’s career management needs. Here looking at a social layer - a feed view with posts, a stab at a 360 assessment UI, and a few other features.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/53c0582be4b0c28148022942/1593749805260-6XY89712QTVFOOM5HUUS/Screen+Shot+2020-07-02+at+9.14.12+PM.png</image:loc>
      <image:title>KFA-Overview - Journeys Concepts (Copy)</image:title>
      <image:caption>View of what a home landing page might look like.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/53c0582be4b0c28148022942/1593749811867-85ISY2MESSQDY9RXRJHH/Screen+Shot+2020-07-02+at+9.14.27+PM.png</image:loc>
      <image:title>KFA-Overview - Journey Concept (Copy)</image:title>
      <image:caption>View of what being within a journey and with expected tasks, and content.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/53c0582be4b0c28148022942/1593749827169-8Q68Y77IN7Q8992XWZCY/Screen+Shot+2020-07-02+at+9.14.41+PM.png</image:loc>
      <image:title>KFA-Overview - Journeys Concept (Copy)</image:title>
      <image:caption>Card type exploration</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/53c0582be4b0c28148022942/1593749945550-L67ZRFGAY17G8N0635CH/Screen+Shot+2020-07-02+at+9.18.35+PM.png</image:loc>
      <image:title>KFA-Overview - Journeys Quiz Screen (Copy)</image:title>
      <image:caption>Quiz screen layout and content.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/53c0582be4b0c28148022942/1594069200337-KCTI502LV6IWHAZ3IHDA/Screen+Shot+2020-07-06+at+1.58.54+PM.png</image:loc>
      <image:title>KFA-Overview - Onboarding Journey (Copy)</image:title>
      <image:caption>Executive coaching is a big part of Korn Ferry’s business. This screen shows the onboarding screen (mobile and email) for an executive simulation journey.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/53c0582be4b0c28148022942/1594069850058-LIQ3CTAV63II53G5XFFJ/Alpine+Home+Landing.jpg</image:loc>
      <image:title>KFA-Overview - Alpine Journey Intranet Exploration (Copy)</image:title>
      <image:caption>Working closely with our CTO, we pushed an update to our concept of career journeys by creating an executive simulation. This screen shows a design concept of the Alpine intranet.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/53c0582be4b0c28148022942/1594069871647-F89P9CZFVH8IYQMEVOU0/About+Alpine+-+SSG+Consumer+Business+Group.jpg</image:loc>
      <image:title>KFA-Overview - Alpine Intranet (Copy)</image:title>
      <image:caption>Some of the challenges was working with a lot of content, and different levels of content, like org charts.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/53c0582be4b0c28148022942/1594069897734-DCW4C9Q4MSTI3VRUCWFJ/SSG+Consumer-2.jpg</image:loc>
      <image:title>KFA-Overview - Alpine Intranet (Copy)</image:title>
      <image:caption>Additionally, it was a challenge to create a cohesive look for this fictitious corporation and its sub-divisions.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/53c0582be4b0c28148022942/1594069936377-XWAKAOP8FZ4UMNIZR2RJ/Desktop+Assets.jpg</image:loc>
      <image:title>KFA-Overview - Messaging Center (Copy)</image:title>
      <image:caption>The simulation allows users to download information, chat, and email with the system. Inputs are scored by a team of executive coaching assessors. This is an example screen of an assets library.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/53c0582be4b0c28148022942/1594069939846-NGYA3JHMPRD41AFVARYB/Desktop+Email.jpg</image:loc>
      <image:title>KFA-Overview - Alpine Message Center (Copy)</image:title>
      <image:caption>A concept of displaying email messages within the intranet system.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/53c0582be4b0c28148022942/1594069746414-XZ0UFW0BT2O7IJKTC9XP/alpine-squarespace.jpg</image:loc>
      <image:title>KFA-Overview - Alpine | Squarespace Build (Copy)</image:title>
      <image:caption>A screen of the actual squarespace site for the Alpine MVP launch - the site functions as a digital information center.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/53c0582be4b0c28148022942/1593749854279-B065IXU3KY1XNKYCCX3X/JNJ-Home-Active.jpg</image:loc>
      <image:title>KFA-Overview - Journey Program (Copy)</image:title>
      <image:caption>A real-world example of a Journey Program screen for a B2B partnership with Johnson&amp;Johnson’s Human Performance Institute illustrating the our platform’s capability of hosting Journey programs with smaller journey blocks.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>http://www.biancafuchs.com/korn-ferry-advance</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2020-09-08</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/53c0582be4b0c28148022942/1597690325248-PYE069TWEVTAZFP6C47C/ticket.jpg</image:loc>
      <image:title>Korn Ferry Advance</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/53c0582be4b0c28148022942/1597705690922-WTFBFGP4DXI564QP6X6I/rm7.jpg</image:loc>
      <image:title>Korn Ferry Advance</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/53c0582be4b0c28148022942/1597793772643-8CTSPYHDGISKSFY7XXHL/rm10c.jpg</image:loc>
      <image:title>Korn Ferry Advance</image:title>
      <image:caption>This client had more specific home page design requests</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/53c0582be4b0c28148022942/1597774019530-2XKNROOUSO3JEB1BYLXU/ticket.jpg</image:loc>
      <image:title>Korn Ferry Advance</image:title>
      <image:caption>The ticket!</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/53c0582be4b0c28148022942/1597782131314-Z8XGRNS0OZBJ4WVN6YIQ/rm14.jpg</image:loc>
      <image:title>Korn Ferry Advance</image:title>
      <image:caption>Home page redesign suggestions, to eliminate the right hand feature rail, evolving them into more card like, flexible widgets.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/53c0582be4b0c28148022942/1597793909924-M9EPXZGVYKMKANN1RZRQ/rm13b.jpg</image:loc>
      <image:title>Korn Ferry Advance</image:title>
      <image:caption>Assessment screen, FAQ, chat/support, learning library, modals, image assets</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/53c0582be4b0c28148022942/1597769074345-ILTCEVW0N25GUAEGOLMG/rm11.jpg</image:loc>
      <image:title>Korn Ferry Advance</image:title>
      <image:caption>Assets, profile page, learning and assessment pages</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/53c0582be4b0c28148022942/1597787170597-87ODP3WK5EC76CO66MX6/rm16b.jpg</image:loc>
      <image:title>Korn Ferry Advance</image:title>
      <image:caption>Scheduler, looks much simpler than it actually is, and it’s still too complicated</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/53c0582be4b0c28148022942/1597788233563-Q0KJPW8LT91NTCQBRTLP/rm17.jpg</image:loc>
      <image:title>Korn Ferry Advance</image:title>
      <image:caption>No copywriter means I need to alt text these assets</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/53c0582be4b0c28148022942/1597788686245-6ON6HR0E3ILD15L3MX9F/Untitled-1.jpg</image:loc>
      <image:title>Korn Ferry Advance</image:title>
      <image:caption>My writeups - I try and keep feedback directed to visual layout, since this is where frontend struggles the most</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/53c0582be4b0c28148022942/1597789887853-LLQ2RO1SCH2J26U8PGKH/rm18.jpg</image:loc>
      <image:title>Korn Ferry Advance</image:title>
      <image:caption>Always nice to get a concluding product launch email</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/53c0582be4b0c28148022942/1597690325248-PYE069TWEVTAZFP6C47C/ticket.jpg</image:loc>
      <image:title>Korn Ferry Advance</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/53c0582be4b0c28148022942/1597705690922-WTFBFGP4DXI564QP6X6I/rm7.jpg</image:loc>
      <image:title>Korn Ferry Advance</image:title>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/53c0582be4b0c28148022942/1597793772643-8CTSPYHDGISKSFY7XXHL/rm10c.jpg</image:loc>
      <image:title>Korn Ferry Advance</image:title>
      <image:caption>This client had more specific home page design requests</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/53c0582be4b0c28148022942/1597774019530-2XKNROOUSO3JEB1BYLXU/ticket.jpg</image:loc>
      <image:title>Korn Ferry Advance</image:title>
      <image:caption>The ticket!</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/53c0582be4b0c28148022942/1597782131314-Z8XGRNS0OZBJ4WVN6YIQ/rm14.jpg</image:loc>
      <image:title>Korn Ferry Advance</image:title>
      <image:caption>Home page redesign suggestions, to eliminate the right hand feature rail, evolving them into more card like, flexible widgets.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/53c0582be4b0c28148022942/1597793909924-M9EPXZGVYKMKANN1RZRQ/rm13b.jpg</image:loc>
      <image:title>Korn Ferry Advance</image:title>
      <image:caption>Assessment screen, FAQ, chat/support, learning library, modals, image assets</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/53c0582be4b0c28148022942/1597769074345-ILTCEVW0N25GUAEGOLMG/rm11.jpg</image:loc>
      <image:title>Korn Ferry Advance</image:title>
      <image:caption>Assets, profile page, learning and assessment pages</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/53c0582be4b0c28148022942/1597787170597-87ODP3WK5EC76CO66MX6/rm16b.jpg</image:loc>
      <image:title>Korn Ferry Advance</image:title>
      <image:caption>Scheduler, looks much simpler than it actually is, and it’s still too complicated</image:caption>
    </image:image>
    <image:image>
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      <image:title>Korn Ferry Advance</image:title>
      <image:caption>No copywriter means I need to alt text these assets</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/53c0582be4b0c28148022942/1597788686245-6ON6HR0E3ILD15L3MX9F/Untitled-1.jpg</image:loc>
      <image:title>Korn Ferry Advance</image:title>
      <image:caption>My writeups - I try and keep feedback directed to visual layout, since this is where frontend struggles the most</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/53c0582be4b0c28148022942/1597789887853-LLQ2RO1SCH2J26U8PGKH/rm18.jpg</image:loc>
      <image:title>Korn Ferry Advance</image:title>
      <image:caption>Always nice to get a concluding product launch email</image:caption>
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  </url>
  <url>
    <loc>http://www.biancafuchs.com/process</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2020-09-08</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/53c0582be4b0c28148022942/1597857070049-LBBKI1XH5XK956TCZWMY/process.gif</image:loc>
      <image:title>Process</image:title>
      <image:caption>I can see it if you can see it!</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/53c0582be4b0c28148022942/1597857070049-LBBKI1XH5XK956TCZWMY/process.gif</image:loc>
      <image:title>Process</image:title>
      <image:caption>I can see it if you can see it!</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/53c0582be4b0c28148022942/1599585656009-EYVILIU76CGFVWCVDY75/project-overview.jpg</image:loc>
      <image:title>Process - Current Process</image:title>
      <image:caption>In an ideal world, product decisions are made based on quantitative metrics by looking at user behavior and their attitude towards a product. Whether that be through bounce and conversion rates, page views, action/task times, task completion rates, loyalty, credibility, and trust expression, to simply being intuitive and usable. We don’t have that luxury, as you can see.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/53c0582be4b0c28148022942/1599585664979-VICBUGD4WYEOGK2WYAUI/project-overview-ideal2.jpg</image:loc>
      <image:title>Process - Ideal Loop</image:title>
      <image:caption>In an ideal world, UX works – with constant dialogue – with all stakeholders at all points of the product's lifecycle with time to explore, draft, design, test and optimize. Defining and understanding the driving metrics, and whether they align with business and product goals should be key to understanding success, and exit strategy if need be.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>http://www.biancafuchs.com/my-work</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2026-06-17</lastmod>
    <image:image>
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      <image:title>My Work</image:title>
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      <image:title>My Work</image:title>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/53c0582be4b0c28148022942/1573155826167-AVGU60OJ7BJFFU4Y4F52/160810_BulletsHL_b_Page_1.jpg</image:loc>
      <image:title>My Work - Procedure bill overview</image:title>
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      <image:title>My Work - Medical visit details screen</image:title>
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      <image:title>My Work - Bill related to medical visit breakdown</image:title>
      <image:caption />
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      <image:title>My Work - Payment in app and detail view example</image:title>
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      <image:title>My Work</image:title>
      <image:caption>Brand application example</image:caption>
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    <image:image>
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      <image:title>My Work</image:title>
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      <image:title>My Work</image:title>
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      <image:title>My Work</image:title>
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      <image:title>My Work</image:title>
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      <image:title>My Work</image:title>
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  <url>
    <loc>http://www.biancafuchs.com/home-1</loc>
    <changefreq>daily</changefreq>
    <priority>1.0</priority>
    <lastmod>2026-06-18</lastmod>
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  <url>
    <loc>http://www.biancafuchs.com/walu</loc>
    <changefreq>daily</changefreq>
    <priority>0.75</priority>
    <lastmod>2026-06-18</lastmod>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/53c0582be4b0c28148022942/1593665312058-A6DIEYMXJDWU769BJ8V8/Desktop+Copy+5.jpg</image:loc>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/53c0582be4b0c28148022942/1593649208951-WPT8EQ2XRLJNCDW8JQCI/Artboard+1+copy+6-100.jpg</image:loc>
      <image:title>Walu - Career Cycles (Copy)</image:title>
      <image:caption>Defining the stages of a career cycle in its most simplest form.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/53c0582be4b0c28148022942/1593649267153-50JLY39QYN6JFRFK1V8F/brand+handbook-web28.jpg</image:loc>
      <image:title>Walu - Brand book | Approach (Copy)</image:title>
      <image:caption>I explored establishing brand guidelines around a brand refresh. A view from how we tried to position ourselves by defining Korn Ferry’s approach.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/53c0582be4b0c28148022942/1593649277229-1UA6FPACAD3C2D48AS54/brand+handbook-web211.jpg</image:loc>
      <image:title>Walu - Brand book | Persona (Copy)</image:title>
      <image:caption>In order to build the right experience, we explored a KFA persona.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/53c0582be4b0c28148022942/1593649286323-B8KHEORETIGN6DP6WFYR/brand+handbook-web213.jpg</image:loc>
      <image:title>Walu - Brand book | Brand refresh (Copy)</image:title>
      <image:caption>Part of this brand exercise was to illustrate leveraging legacy details while adding a younger, fresher feel.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/53c0582be4b0c28148022942/1593649302962-12052WL2OZZM1IX4AI4O/brand+handbook-web216.jpg</image:loc>
      <image:title>Walu - Brand book | Co-Branding (Copy)</image:title>
      <image:caption>A big part of Korn Ferry Advance’s business is partnership based. Creating a brand that allowed for flexibility and scalability was important to me.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/53c0582be4b0c28148022942/1593746045887-VY5N9GXPXRVMYAUYTKDL/brand+handbook-web219.jpg</image:loc>
      <image:title>Walu - Brand book | Color (Copy)</image:title>
      <image:caption>Part of the challenge was to adhere to existing brand guidelines and not stray too far from our corporate legacy. This example shows how I created a lighter gradient for this brand exploration.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/53c0582be4b0c28148022942/1593649323825-2WLW56BNT9KQ1P4B2QWJ/brand+handbook-web220.jpg</image:loc>
      <image:title>Walu - Brand book | Accessibility (Copy)</image:title>
      <image:caption>Good user experience should take accessibility into account. Our current color guidelines were not accessible or established – this screen displays an exploration under certain color blind states.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/53c0582be4b0c28148022942/1593649338984-CXLIGXH2RPW7RLN16SB0/brand+handbook-web222.jpg</image:loc>
      <image:title>Walu - Brand book | Photography (Copy)</image:title>
      <image:caption>Being a visual designer with a brand background, it is very important for marketing and content to give off the same brand vibes not just with messaging but visually.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/53c0582be4b0c28148022942/1593649346683-3F1YZLWMYMP7M8M9CL3F/brand+handbook-web224.jpg</image:loc>
      <image:title>Walu - Brand book | Holistic View (Copy)</image:title>
      <image:caption>I enjoy taking a step back and applying brand not just to product but all touchpoints of the brand experience. This is a product example package for a business student.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/53c0582be4b0c28148022942/1593649425978-2AVQIKV3BUY8Z769M8QE/180601-CLIENT-01.jpg</image:loc>
      <image:title>Walu - KFA | Tiles (Copy)</image:title>
      <image:caption>An initial product experience exploration. I tried to create a flexible, dynamic, and modular system allowing for features to be reorganized by priority and development need.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/53c0582be4b0c28148022942/1593649436457-VFNQ9M9FVIRMXS4OFANQ/180601-CLIENT-02.jpg</image:loc>
      <image:title>Walu - KFA | Tiles Mobile (Copy)</image:title>
      <image:caption>Being that our target persona is a tech-savvy mobile phone user, I needed to explore how flexible my tile design could be when responsive.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/53c0582be4b0c28148022942/1593651224469-J5BT1EYBDUV74V1WT6SU/Vocationeering.jpg</image:loc>
      <image:title>Walu - Marketing  (Copy)</image:title>
      <image:caption>I enjoy developing brand, and brand presence by leveraging copy and imagery alike.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/53c0582be4b0c28148022942/1593651222252-I5NL23IE5P30NDXCUAM0/Vocationeers-wanted.jpg</image:loc>
      <image:title>Walu - Marketing (Copy)</image:title>
      <image:caption>A lighter visual exploration eluding to the type of user we’re hoping to target.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/53c0582be4b0c28148022942/1593746005993-Q01X7P4TG2R52B8ALTPC/180812-conceptkfa2.jpg</image:loc>
      <image:title>Walu - Visual Brand Collection (Copy)</image:title>
      <image:caption>A compilation of features, emails, brand assets, colors, and screens exploring the light blue to mint rebrand concept.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/53c0582be4b0c28148022942/1593746565765-71MD8NQCBZQHNUN15TAJ/180808-quotes-ads5.jpg</image:loc>
      <image:title>Walu - Social Media  (Copy)</image:title>
      <image:caption>I believe a brand story should be cohesive throughout the product and messaging. Copy, video, audio, imagery, should all align to brand mission and vision.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/53c0582be4b0c28148022942/1593746019490-TLD72HD3DU8LJANH1PXF/180808-quotes-ads10.jpg</image:loc>
      <image:title>Walu - Social Ad 2 (Copy)</image:title>
      <image:caption />
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/53c0582be4b0c28148022942/1593746274350-XFK5C6N09H8WQPOTVQFM/KFA1.5+web.png</image:loc>
      <image:title>Walu - Prelogin Concept 1 (Copy)</image:title>
      <image:caption>A redesign concept of the prelogin homepage to slowly migrate new brand to the user.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/53c0582be4b0c28148022942/1593746256690-WBI1HP1FWGHQ14MPLQ5F/KFA3.0+web.png</image:loc>
      <image:title>Walu - Prelogin Concept 2 (Copy)</image:title>
      <image:caption>The second phase of changing Ui/UX</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/53c0582be4b0c28148022942/1593746258884-ZPED6F6TGUPTL29BPPEU/KFA3.0+web+Copy+2.jpg</image:loc>
      <image:title>Walu - Prelogin Concept 3 (Copy)</image:title>
      <image:caption>A redesign concept of the prelogin homepage to match the post buy page concept.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/53c0582be4b0c28148022942/1593746415700-F0UQPL950PUA1C3JLKTY/Home-Social-TrackB.png</image:loc>
      <image:title>Walu - Post buy Homepage (Copy)</image:title>
      <image:caption>A dynamic, modular dashboard that grows with the user’s career management needs. Here looking at a social layer - a feed view with posts, a stab at a 360 assessment UI, and a few other features.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/53c0582be4b0c28148022942/1593749805260-6XY89712QTVFOOM5HUUS/Screen+Shot+2020-07-02+at+9.14.12+PM.png</image:loc>
      <image:title>Walu - Journeys Concepts (Copy) (Copy)</image:title>
      <image:caption>View of what a home landing page might look like.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/53c0582be4b0c28148022942/1593749811867-85ISY2MESSQDY9RXRJHH/Screen+Shot+2020-07-02+at+9.14.27+PM.png</image:loc>
      <image:title>Walu - Journey Concept (Copy) (Copy)</image:title>
      <image:caption>View of what being within a journey and with expected tasks, and content.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/53c0582be4b0c28148022942/1593749827169-8Q68Y77IN7Q8992XWZCY/Screen+Shot+2020-07-02+at+9.14.41+PM.png</image:loc>
      <image:title>Walu - Journeys Concept (Copy) (Copy)</image:title>
      <image:caption>Card type exploration</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/53c0582be4b0c28148022942/1593749945550-L67ZRFGAY17G8N0635CH/Screen+Shot+2020-07-02+at+9.18.35+PM.png</image:loc>
      <image:title>Walu - Journeys Quiz Screen (Copy) (Copy)</image:title>
      <image:caption>Quiz screen layout and content.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/53c0582be4b0c28148022942/1594069200337-KCTI502LV6IWHAZ3IHDA/Screen+Shot+2020-07-06+at+1.58.54+PM.png</image:loc>
      <image:title>Walu - Onboarding Journey (Copy) (Copy)</image:title>
      <image:caption>Executive coaching is a big part of Korn Ferry’s business. This screen shows the onboarding screen (mobile and email) for an executive simulation journey.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/53c0582be4b0c28148022942/1594069850058-LIQ3CTAV63II53G5XFFJ/Alpine+Home+Landing.jpg</image:loc>
      <image:title>Walu - Alpine Journey Intranet Exploration (Copy) (Copy)</image:title>
      <image:caption>Working closely with our CTO, we pushed an update to our concept of career journeys by creating an executive simulation. This screen shows a design concept of the Alpine intranet.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/53c0582be4b0c28148022942/1594069871647-F89P9CZFVH8IYQMEVOU0/About+Alpine+-+SSG+Consumer+Business+Group.jpg</image:loc>
      <image:title>Walu - Alpine Intranet (Copy) (Copy)</image:title>
      <image:caption>Some of the challenges was working with a lot of content, and different levels of content, like org charts.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/53c0582be4b0c28148022942/1594069897734-DCW4C9Q4MSTI3VRUCWFJ/SSG+Consumer-2.jpg</image:loc>
      <image:title>Walu - Alpine Intranet (Copy) (Copy)</image:title>
      <image:caption>Additionally, it was a challenge to create a cohesive look for this fictitious corporation and its sub-divisions.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/53c0582be4b0c28148022942/1594069936377-XWAKAOP8FZ4UMNIZR2RJ/Desktop+Assets.jpg</image:loc>
      <image:title>Walu - Messaging Center (Copy) (Copy)</image:title>
      <image:caption>The simulation allows users to download information, chat, and email with the system. Inputs are scored by a team of executive coaching assessors. This is an example screen of an assets library.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/53c0582be4b0c28148022942/1594069939846-NGYA3JHMPRD41AFVARYB/Desktop+Email.jpg</image:loc>
      <image:title>Walu - Alpine Message Center (Copy) (Copy)</image:title>
      <image:caption>A concept of displaying email messages within the intranet system.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/53c0582be4b0c28148022942/1594069746414-XZ0UFW0BT2O7IJKTC9XP/alpine-squarespace.jpg</image:loc>
      <image:title>Walu - Alpine | Squarespace Build (Copy) (Copy)</image:title>
      <image:caption>A screen of the actual squarespace site for the Alpine MVP launch - the site functions as a digital information center.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/53c0582be4b0c28148022942/1593749854279-B065IXU3KY1XNKYCCX3X/JNJ-Home-Active.jpg</image:loc>
      <image:title>Walu - Journey Program (Copy) (Copy)</image:title>
      <image:caption>A real-world example of a Journey Program screen for a B2B partnership with Johnson&amp;Johnson’s Human Performance Institute illustrating the our platform’s capability of hosting Journey programs with smaller journey blocks.</image:caption>
    </image:image>
  </url>
</urlset>

