http://www.biancafuchs.com/about-2 daily 0.75 2026-06-19 http://www.biancafuchs.com/kfa-overview daily 0.75 2026-06-19 https://images.squarespace-cdn.com/content/v1/53c0582be4b0c28148022942/1593665312058-A6DIEYMXJDWU769BJ8V8/Desktop+Copy+5.jpg https://images.squarespace-cdn.com/content/v1/53c0582be4b0c28148022942/1593665312058-A6DIEYMXJDWU769BJ8V8/Desktop+Copy+5.jpg KFA-Overview https://images.squarespace-cdn.com/content/v1/53c0582be4b0c28148022942/1593649208951-WPT8EQ2XRLJNCDW8JQCI/Artboard+1+copy+6-100.jpg KFA-Overview - Career Cycles Defining the stages of a career cycle in its most simplest form. https://images.squarespace-cdn.com/content/v1/53c0582be4b0c28148022942/1593649267153-50JLY39QYN6JFRFK1V8F/brand+handbook-web28.jpg KFA-Overview - Brand book | Approach I explored establishing brand guidelines around a brand refresh. A view from how we tried to position ourselves by defining Korn Ferry’s approach. https://images.squarespace-cdn.com/content/v1/53c0582be4b0c28148022942/1593649277229-1UA6FPACAD3C2D48AS54/brand+handbook-web211.jpg KFA-Overview - Brand book | Persona In order to build the right experience, we explored a KFA persona. https://images.squarespace-cdn.com/content/v1/53c0582be4b0c28148022942/1593649286323-B8KHEORETIGN6DP6WFYR/brand+handbook-web213.jpg KFA-Overview - Brand book | Brand refresh Part of this brand exercise was to illustrate leveraging legacy details while adding a younger, fresher feel. https://images.squarespace-cdn.com/content/v1/53c0582be4b0c28148022942/1593649302962-12052WL2OZZM1IX4AI4O/brand+handbook-web216.jpg KFA-Overview - Brand book | Co-Branding A big part of Korn Ferry Advance’s business is partnership based. Creating a brand that allowed for flexibility and scalability was important to me. https://images.squarespace-cdn.com/content/v1/53c0582be4b0c28148022942/1593746045887-VY5N9GXPXRVMYAUYTKDL/brand+handbook-web219.jpg KFA-Overview - Brand book | Color Part of the challenge was to adhere to existing brand guidelines and not stray too far from our corporate legacy. This example shows how I created a lighter gradient for this brand exploration. https://images.squarespace-cdn.com/content/v1/53c0582be4b0c28148022942/1593649323825-2WLW56BNT9KQ1P4B2QWJ/brand+handbook-web220.jpg KFA-Overview - Brand book | Accessibility Good user experience should take accessibility into account. Our current color guidelines were not accessible or established – this screen displays an exploration under certain color blind states. https://images.squarespace-cdn.com/content/v1/53c0582be4b0c28148022942/1593649338984-CXLIGXH2RPW7RLN16SB0/brand+handbook-web222.jpg KFA-Overview - Brand book | Photography Being a visual designer with a brand background, it is very important for marketing and content to give off the same brand vibes not just with messaging but visually. https://images.squarespace-cdn.com/content/v1/53c0582be4b0c28148022942/1593649346683-3F1YZLWMYMP7M8M9CL3F/brand+handbook-web224.jpg KFA-Overview - Brand book | Holistic View I enjoy taking a step back and applying brand not just to product but all touchpoints of the brand experience. This is a product example package for a business student. https://images.squarespace-cdn.com/content/v1/53c0582be4b0c28148022942/1593649425978-2AVQIKV3BUY8Z769M8QE/180601-CLIENT-01.jpg KFA-Overview - KFA | Tiles An initial product experience exploration. I tried to create a flexible, dynamic, and modular system allowing for features to be reorganized by priority and development need. https://images.squarespace-cdn.com/content/v1/53c0582be4b0c28148022942/1593649436457-VFNQ9M9FVIRMXS4OFANQ/180601-CLIENT-02.jpg KFA-Overview - KFA | Tiles Mobile Being that our target persona is a tech-savvy mobile phone user, I needed to explore how flexible my tile design could be when responsive. https://images.squarespace-cdn.com/content/v1/53c0582be4b0c28148022942/1593651224469-J5BT1EYBDUV74V1WT6SU/Vocationeering.jpg KFA-Overview - Marketing I enjoy developing brand, and brand presence by leveraging copy and imagery alike. https://images.squarespace-cdn.com/content/v1/53c0582be4b0c28148022942/1593651222252-I5NL23IE5P30NDXCUAM0/Vocationeers-wanted.jpg KFA-Overview - Marketing A lighter visual exploration eluding to the type of user we’re hoping to target. https://images.squarespace-cdn.com/content/v1/53c0582be4b0c28148022942/1593746005993-Q01X7P4TG2R52B8ALTPC/180812-conceptkfa2.jpg KFA-Overview - Visual Brand Collection A compilation of features, emails, brand assets, colors, and screens exploring the light blue to mint rebrand concept. https://images.squarespace-cdn.com/content/v1/53c0582be4b0c28148022942/1593746565765-71MD8NQCBZQHNUN15TAJ/180808-quotes-ads5.jpg KFA-Overview - Social Media I believe a brand story should be cohesive throughout the product and messaging. Copy, video, audio, imagery, should all align to brand mission and vision. https://images.squarespace-cdn.com/content/v1/53c0582be4b0c28148022942/1593746019490-TLD72HD3DU8LJANH1PXF/180808-quotes-ads10.jpg KFA-Overview - Social Ad 2 https://images.squarespace-cdn.com/content/v1/53c0582be4b0c28148022942/1593746274350-XFK5C6N09H8WQPOTVQFM/KFA1.5+web.png KFA-Overview - Prelogin Concept 1 A redesign concept of the prelogin homepage to slowly migrate new brand to the user. https://images.squarespace-cdn.com/content/v1/53c0582be4b0c28148022942/1593746256690-WBI1HP1FWGHQ14MPLQ5F/KFA3.0+web.png KFA-Overview - Prelogin Concept 2 The second phase of changing Ui/UX https://images.squarespace-cdn.com/content/v1/53c0582be4b0c28148022942/1593746258884-ZPED6F6TGUPTL29BPPEU/KFA3.0+web+Copy+2.jpg KFA-Overview - Prelogin Concept 3 A redesign concept of the prelogin homepage to match the post buy page concept. https://images.squarespace-cdn.com/content/v1/53c0582be4b0c28148022942/1593746415700-F0UQPL950PUA1C3JLKTY/Home-Social-TrackB.png KFA-Overview - Post buy Homepage A dynamic, modular dashboard that grows with the user’s career management needs. Here looking at a social layer - a feed view with posts, a stab at a 360 assessment UI, and a few other features. https://images.squarespace-cdn.com/content/v1/53c0582be4b0c28148022942/1593749805260-6XY89712QTVFOOM5HUUS/Screen+Shot+2020-07-02+at+9.14.12+PM.png KFA-Overview - Journeys Concepts (Copy) View of what a home landing page might look like. https://images.squarespace-cdn.com/content/v1/53c0582be4b0c28148022942/1593749811867-85ISY2MESSQDY9RXRJHH/Screen+Shot+2020-07-02+at+9.14.27+PM.png KFA-Overview - Journey Concept (Copy) View of what being within a journey and with expected tasks, and content. https://images.squarespace-cdn.com/content/v1/53c0582be4b0c28148022942/1593749827169-8Q68Y77IN7Q8992XWZCY/Screen+Shot+2020-07-02+at+9.14.41+PM.png KFA-Overview - Journeys Concept (Copy) Card type exploration https://images.squarespace-cdn.com/content/v1/53c0582be4b0c28148022942/1593749945550-L67ZRFGAY17G8N0635CH/Screen+Shot+2020-07-02+at+9.18.35+PM.png KFA-Overview - Journeys Quiz Screen (Copy) Quiz screen layout and content. https://images.squarespace-cdn.com/content/v1/53c0582be4b0c28148022942/1594069200337-KCTI502LV6IWHAZ3IHDA/Screen+Shot+2020-07-06+at+1.58.54+PM.png KFA-Overview - Onboarding Journey (Copy) Executive coaching is a big part of Korn Ferry’s business. This screen shows the onboarding screen (mobile and email) for an executive simulation journey. https://images.squarespace-cdn.com/content/v1/53c0582be4b0c28148022942/1594069850058-LIQ3CTAV63II53G5XFFJ/Alpine+Home+Landing.jpg KFA-Overview - Alpine Journey Intranet Exploration (Copy) Working closely with our CTO, we pushed an update to our concept of career journeys by creating an executive simulation. This screen shows a design concept of the Alpine intranet. https://images.squarespace-cdn.com/content/v1/53c0582be4b0c28148022942/1594069871647-F89P9CZFVH8IYQMEVOU0/About+Alpine+-+SSG+Consumer+Business+Group.jpg KFA-Overview - Alpine Intranet (Copy) Some of the challenges was working with a lot of content, and different levels of content, like org charts. https://images.squarespace-cdn.com/content/v1/53c0582be4b0c28148022942/1594069897734-DCW4C9Q4MSTI3VRUCWFJ/SSG+Consumer-2.jpg KFA-Overview - Alpine Intranet (Copy) Additionally, it was a challenge to create a cohesive look for this fictitious corporation and its sub-divisions. https://images.squarespace-cdn.com/content/v1/53c0582be4b0c28148022942/1594069936377-XWAKAOP8FZ4UMNIZR2RJ/Desktop+Assets.jpg KFA-Overview - Messaging Center (Copy) The simulation allows users to download information, chat, and email with the system. Inputs are scored by a team of executive coaching assessors. This is an example screen of an assets library. https://images.squarespace-cdn.com/content/v1/53c0582be4b0c28148022942/1594069939846-NGYA3JHMPRD41AFVARYB/Desktop+Email.jpg KFA-Overview - Alpine Message Center (Copy) A concept of displaying email messages within the intranet system. https://images.squarespace-cdn.com/content/v1/53c0582be4b0c28148022942/1594069746414-XZ0UFW0BT2O7IJKTC9XP/alpine-squarespace.jpg KFA-Overview - Alpine | Squarespace Build (Copy) A screen of the actual squarespace site for the Alpine MVP launch - the site functions as a digital information center. https://images.squarespace-cdn.com/content/v1/53c0582be4b0c28148022942/1593749854279-B065IXU3KY1XNKYCCX3X/JNJ-Home-Active.jpg KFA-Overview - Journey Program (Copy) A real-world example of a Journey Program screen for a B2B partnership with Johnson&Johnson’s Human Performance Institute illustrating the our platform’s capability of hosting Journey programs with smaller journey blocks. http://www.biancafuchs.com/process daily 0.75 2020-09-08 https://images.squarespace-cdn.com/content/v1/53c0582be4b0c28148022942/1597857070049-LBBKI1XH5XK956TCZWMY/process.gif Process I can see it if you can see it! https://images.squarespace-cdn.com/content/v1/53c0582be4b0c28148022942/1597857070049-LBBKI1XH5XK956TCZWMY/process.gif Process I can see it if you can see it! https://images.squarespace-cdn.com/content/v1/53c0582be4b0c28148022942/1599585656009-EYVILIU76CGFVWCVDY75/project-overview.jpg Process - Current Process In an ideal world, product decisions are made based on quantitative metrics by looking at user behavior and their attitude towards a product. Whether that be through bounce and conversion rates, page views, action/task times, task completion rates, loyalty, credibility, and trust expression, to simply being intuitive and usable. We don’t have that luxury, as you can see. https://images.squarespace-cdn.com/content/v1/53c0582be4b0c28148022942/1599585664979-VICBUGD4WYEOGK2WYAUI/project-overview-ideal2.jpg Process - Ideal Loop In an ideal world, UX works – with constant dialogue – with all stakeholders at all points of the product's lifecycle with time to explore, draft, design, test and optimize. 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